3D TV Sales Forecast

3D television is currently one of the technologies and the most talked about on the Internet (and offline). But how many units of 3D TV for sale will we see in the coming years? The firm Futuresource Consulting has conducted a surveyed Americans in February regarding the future use of 3D TV in their homes.

The results are very interesting. The first observation we can make is that people are warm to the idea of having 3D TV in their homes. In fact, 72% of those surveyed said that they would want to see a 3D TV in their homes but, only 39% of consumers are willing to pay for it. Many people felt that 3D TV seems a bit too expensive.

But what about the TV itself? Futuresource believes that by 2015 all the big-screen HDTVs will be 3D-ready. In 2013, entry-level 3D televisions, which sell from $2 500 to $4 500, will have decreased by $1 000. This is good news, for consumers in the future.

Finally, by 2015, the majority of households (70%) will have a 3D-ready TV. It's a great coverage of the new technology. The truth is that a 3D television is more attractive than HDTV and offers many more features than the traditional HDTV, so such an uptake of the 3D technology does not seem too surprising.

However, if 70% of households adopt 3D by 2015, we would require that TV stations also provide content in this new format or that the TVs are equipped with suitable converters (as, hopefully, Toshiba ZX900).